In the competition for growth and engagement, tech companies have created a race for human attention that has corrupted the information ecosystem.      

→ The internet is filled with fragmented bits of information.

→ Algorithms are designed to reduce your attention span and keep you scrolling.

→ Quick attention grabbers win the game and context is sacrificed.

→ Information systems turn into polarising echo chambers.

→ The information overload is exhausting.           

At Sane, we're building a better way to discover, digest, and retain information.

For the first time in history, nearly every person on Earth has access to trillions of bits of information in their pockets. We exist in the age of information, yet the technology that surrounds us has unleashed a set of problems that are threatening our cognitive abilities, health, social relationships, and ability to make sense of the world.

Consuming information on the internet has become a constant, and most often passive, habit we undertake at all waking hours of the day. We frantically skim through a million newsletters, condense our thoughts into 140 character boxes, and jump from browser to browser balancing notifications and the constant overflow of new information. This has reduced our ability to think, focus, and solve problems.

This is why we're building Sane. When designed ethically, technology can help dig us out of these loops we've gotten ourselves into. Rather than decrease our cognitive abilities, it can supercharge them. Our mission is to advocate for and build humane, anxiety-free, and effective tools that allow people to discover new ideas and create habits for intentional thinking.

You can stay up to date with our progress and support the movement by signing up for early access.


Discover new ideas.

Research, theory, and ideas summarised from the world's greatest thinkers — in 10 minutes per day.

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➊ The internet is exhausting
Sane cuts through the bs for you — creating a decluttered, anxiety-free way of discovering new ideas.
➋ Discover
Read and understand research papers, theory, concepts, and ideas summarised into digestible packages in just 10 minutes per day.
➌ Declutter
Forget about the infinite-scroll, jumping from tab-to-tab, and skimming to extract information as quickly as possible. Once a day, Sane delivers a personalised, ephemeral reading experience to help you create a daily habit for intentional thinking.
➍ Meditate
Sane is your personal space for meditation on new ideas. Each summary is accompanied with questions that help you reflect, and a notes feature to write down your thoughts, feelings, ideas, and questions.

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Newsletter archive

Sane Podcast ⬀

Newsletter Archive ⬀


Sane is run by a young and persistently curious team obsessed with building information systems that support critical thinking.

Meet the team